It will be great more world involvement but heavy travel cost
Yesterday in England, two NFL teams played before 84.000 fans. Do you think London will try and get an NFL franchise team? They sure seem to love it there.
It's all about the money. Such events are always well-attended, and with ticket prices averaging about £60 that's a cool £5 million (6 million bucks) before concessions, programmes, etc. After overheads of all sorts, the promoters are clearing about £3.5 Million for a weeks work (if you include preparation, staffing, security etc.) I'm sure there will be more games coming up.
But such events do have "curiosity value" Would they be so well attended if they were more commonplace? Would they be better attended if the Brits had a half-decent football team? (We don't, by the way).
It's also worth making the point that they played at Wembley Stadium, we have only 3 venues** in the UK of that size now, most stadia are around the 35000 size.
** And one of those has restrictions on the number of games that can be played there.
It would be great, every time they stopped play for a TV ad, everyone could have a spot of tea. LOL